The main reason behind this privacy policy is to help people understand how their ‘Personally Identifiable Information’ (PII) is used. For those who don’t know, PII is often used, either on its own or with other similar information to identify, contact and, or, locate people for any given context. For more information regarding how we collect, use, protect or handle your PII, make sure to read our privacy policy.
Note: The privacy policy is subject to change without any prior notice. It is advised that you visit the privacy policy section from time to time in order to stay updated with any changes made.
What personal information do we collect from the people that visit our blog and website?
In order to enhance your experience with us, you may be asked to fill in the relevant information while ordering or registering with us.
When do we collect information?
Information will be collected from you when you visit the website and register with us.
Apart from this, some information will be tracked automatically based on your patterns on our website. This information is for private use only in order to further identify user preferences based on demographics, interests, etc. This information is mostly used on an aggregated basis. To give you an example of the information being tracked, we may store the URL you came from, the URL you go to next, some browser information, and IP address.
Why should you register?
A lot of features on the site are locked behind membership programs. So, in order to access those features, you will need to register yourself with us. The registration process is usually free of cost and will require you to provide us with your name and email address.
Any password that you set for your account with us is your responsibility. It is an important aspect of our security system and so, do not share it with any third party. In case your account is compromised, try and change your password immediately.
How do we use your information?
Whenever you register with us, make a purchase, opt for our newsletter, fill our marketing surveys or communication modules, explore the website to access content, some of your information will be tracked by us. This information is used in the following ways –
- To enhance our services and customer experience
- To promote content from within the site
- To ask for reviews and ratings for services rendered and products bought
- To allow for further correspondence
How do we protect your information?
For the sake of security, we do not do any vulnerability scanning of PCI standard scanning.
We only use and provide information that is publicly available. So, we will never ask for your credit card number, etc.
To ensure further safety, we do frequent scans for malware, etc.
Any and all personal information with us is stored in secured networks with limited accessibility, All information provided is kept confidential and the more sensitive information is encrypted and stored via Secure Socket Layer (SSL) technology
There are multiple checks and balances in place to secure the information submitted or accessed by clients in order to keep it all secure.
No transactions are processed or stored on our servers, instead, they are all done through a secure gateway provider.
Do we use ‘cookies’?
Our website does use cookies however, they are completely optional. They will only be sent to your system in case you allow it. For those who do not know, cookies are small files that are sent to the computer’s hard drive in order for the website to remember certain information about the user. To give you an easy example, cookies help us track multiple shopping sessions on our website while maintaining the same shopping cart.
The main purpose of cookies is to help us understand the customer’s needs and preferences. Cookies also help us in improving our services through data aggregation and site interactions. This in turn allows us to incorporate better features into our website for a smoother experience in the future.
Cookies are used for –
Understanding and saving user preferences for the future.
Track and show advertisements
Compile, aggregate, and analyze site data in order to improve the customer experience and better optimize the website. Third party apps may also be used to track this information on our behalf.
In case you do not wish to encounter cookies, you can either have your system warn you every time a cookie is sent to you or you can simply disable all cookies. Cookies can be turned off through the browser, however, since all the browsers are different, each browser will have a different process for it.
Do keep in mind that in case you turn off cookies, a few features might be disabled. However, it won’t negatively impact the user experience that much. There might be a few issues here and there though.
But most importantly, you will still be able to place and review orders with us.
Third-party disclosure
Any PII stored with us will not be sold, traded or transferred to any third parties.
Third-party links
Our website is devoid of any third party products or services
Google’s advertising requirements can be read on the following link-https://support.google.com/adwordspolicy/answer/1316548?hl=en
These guidelines are put in place to enhance the customer experience.
We use Google AdSense Advertising on our website.
This means that Google, as a third party vendor, is eligible to serve ads on our site. So, we use the DART cookie provided by Google and you will get ads from any previous websites that you have visited on the internet. If you wish to remove these ads or opt out of the DART cookie, you can do so by visiting the Google Ad and Content Network Privacy Policy page.
Our implementations:
- Google AdSense Remarketing
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
- DoubleClick Platform Integration
Third-party vendors like us or Google use first-party cookies (eg. Google Analytics cookies) and third-party cookies (eg. DoubleClick cookie) or other third-party identifiers in combination. This is done to compile data regarding user interactions with ad impressions & other ad service functions as and when they relate to our website.
Opting out:
Users can modify how Google advertises to them through the Google Ad Settings page. Along with this, you can also simply choose to opt-out of the entire thing by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser Add-on.
Do we share Personal Information?
Some personal information might be shared with our other corporate entities and affiliates in order to help detect and prevent identity fraud, fraud, theft, and other illegal activities. This information will be used as per our pre-listed policies. Apart from preventing such activities, this information can also be used to help promote co or joint ventures. In case you have any objections towards sharing such information, you are not obligated to share any information with us.
Apart from this, we may also enlist other companies and individuals to perform these functions on our behalf and in keeping with our Privacy policy. Examples include web store management companies, courier companies, data analysis firms, web-hosting companies, order processing companies, customer support specialists, email vendors, and fulfillment companies (e.g., companies that coordinate mailings). In order for optimal performance, these parties might be provided with the necessary personal information. However, they are required to use the said information on our behalf only and in keeping with the Privacy Policy.
In case of instances of events or promotions with a third party, we will first be seeking your consent before offering any information which we may have collected over the course of time. In case of an affirmative, we will share your information with the third party which can then use the said information based on its own pre-existing policies.
We do not disclose any personal information unless and until required or asked by law or when such disclosure is reasonably necessary in response to any court orders or other such legal processes. It is possible that we may disclose personal details or information to the third party rights owners, law enforcement offices, or others in good faith belief that the disclosure is reasonably necessary for the following:
Respond to claims that an advertisement, enforce our Terms or Privacy Policy, posting or other content violates the rights of a third party; or protection of rights, the safety of property, or personal safety of our users or the general public.
CAN-SPAM Act
CAN-SPAM Act sets the rules for commercial email, helps establish requirements for commercial messages, gives recipients the right to stop future emails, and stipulates tough penalties for violations.
Why do we collect your email address?
We do so in order to:
Respond to inquiries, send information, and/or other requests or queries
Market our product to our mailing list or continue sending emails to our clients an original transaction has taken place.
Under CAN-SPAM, we agree to the following:
We shall not use misleading subjects or email addresses.
We shall use reasonable methods to identify the message as an advertisement.
We shall mention the physical address of our business or site headquarters.
We shall monitor all third-party email marketing services we use – for compliance.
We shall honor opt-out/unsubscribe requests quickly.
We shall give subscribers the option to unsubscribe by using the link at the bottom of each email.
To unsubscribe from future emails and all correspondence, write to us on our mail Id.
We shall follow the instructions at the bottom of each email.
Contact Us
For any query related to this privacy policy, feel free to contact us. The contact details are given below.
Dasauli, Kursi Road, Lucknow-226026
Email: [email protected]